This time it loses before Google’s AI

The face to face between Openai and Google is one of the most interesting clashes that have ever been witnessed and now the first has just updated Chatgpt With a new memory function, which allows the chatbot to affine better in its responses based on the previous content of the conversations it has had with the user.

Google updated Gemini in February with a similar function that allows Remember the content of all chats that the user has started with generative artificial intelligence. The best thing about that announcement was that this functionality is also available for those who enjoy Google’s Genai without going through the payment of subscriptions.

This function avoids being remembering certain contexts that are linked to the person and makes the questions or consultations can be more direct When the chatbot knows that we speak English and Spanish, that we were born in a certain city or that our favorite musical genre is rock or electronics music.

Openai has announced this new chatgpt function hours and appears in the chatbot settings as “Reference Saved Memories”. The goal is for conversations to be more relevant to users by saving Chatgpt the content and context of all conversations.

This context is taken to the Chatgpt experience through The multimodal With text, voice and image generation functions. Which means that if at any time we have shared that we do not like a certain type of food, Chatgpt will remember both if it is through a text consultation and through a conversation that we have with its function of an advanced voice.

OpenAi has given Control over memory to the user so that certain chats can be removed or simply deactivated the function completely. In a video that the company has shared you can see how the chatbot is asked to keep a certain appearance in its memory, the days can be asked about the conversations that were held last weekend.

Anyway, if you do not want to completely deactivate the function or prevent ChatgPPP from remembering one or another chat, as well as with the experience of browsers, you can opt for Temporary conversations that do not keep anything consulted to generative artificial intelligence.

Unlike Google Gemini in which it is free, the new memory function It is first displayed in chatgpt pro and plusexcept for users who are in the United Kingdom, European Union, Iceland, Liechtenstein, Norway and Switzerland. The chatbot will be updated soon with this novelty in these regions, although before it has to go through local regulations. In the coming weeks it will arrive for Team, Enterprise and Edu.

OpenAI, for the moment, will not display this function to Users who do not pay For some of the chatgpt subscriptions, and it is justified with: “We are focused on the deployment of payment subscriptions for now,” according to a spokesman to Techcrunch. So in this aspect Gemini is a better alternative to remember everything and more at a time when Gemini 2.5 Pro is surprising by its great performance and its effectiveness in creative programming and writing.