At the end of the year several news emerged that showed that 2025 will be very interesting for the Cariz that can take the glasses of augmented reality, not only because Google wants to compete against Apple’s solution, but because there are other not so well -known actors that are also betting on this type of accessories. Now Google would be about to close the purchase of a Startup call Adhawk Microsystems Inc.
This Startup He has designed one Ocular tracking technology that would be part of Google’s intentions to launch new accessories dedicated to augmented reality and thus enter directly into a market that is flourishing, and in which Meta has left with some advantage since it was associated with Ray-BAN for the distribution of glasses whose use is being enhanced thanks to the ability of AI when recognizing the environment.
The technological giant would be about to close the sale of the Startup Canadian by 115 million dollars According to nearby sources and would include 15 million dollars in future payments according to Adhawk, certain performance objectives were reached, although the source of the news has not wanted to be cited because the agreement has not yet been announced.
According to Bloombergyes the agreement would be close to completing this week, although there is a margin that it would not be closed to be in the last talks to finalize every detail of it. Both parties remain silent and even a Google spokesman has closed to give some statement about this promising agreement that would put Google in a good position to enter this market.
Adhawk was founded in 2017 and has been creating all kinds of hardware and software dedicated to eye tracking or eye tracking. In fact, he developed glasses called Mindlink and offers its technology to third parties so that their devices can determine where the user is looking.
Adhawk
The free android
The Startup It has been made with a name in this segment due to its technology capable of Analyze the corneas and pupils of users in a faster way than the sensors of their competitors, so Google’s interest is evident to get a basic technology for possible glasses with augmented reality that allowed him to compete directly with those of the finish line or any other competitor who wants to enter this interesting segment.
And not only is it standing out in this regard, but because adhawk technology uses components that They are very energetically efficientso these two aspects have been crucial for Google to contact a vital technology for augmented reality glasses that do not usually have a large battery capacity. Remember that even goal was behind the purchase of the Startup And he has been receiving capital from investors such as Samsung Electronics Co., Intel Corp., HP Inc. and Sony Group Corp.
Apple’s vision have stood out for their eye monitoring technology to differentiate themselves as the goal, so incorporating it into future Google glasses, and more when the technological giant already has its development history of this types of glasses when it launched its glass more than 10 years, it could locate it in a determining position to be one of the key actors for the coming years.
Just in December last year Google introduced its new operating system called Android XR which will be used in the Samsung terminal and other devices that are going to draw a future in which the Meta Ray-Ban types that seem more to fit the users for their slight weight, their aesthetics and for being able to enjoy some of the most attractive functions of generative artificial intelligence.
In fact, in the Spanish – OMICRONO interview with Sameer Samat, president of the Android ecosystem in Google, Android XR was one of the important issues and in which the technological giant is centered to turn this type of accessories into one of the most interesting for the coming years.
