Amazon offers for spring are just around the corner and the new experience of the Echo that transforms the assistant thanks to the use of generative artificial intelligence is approaching. Amazon has cost it to integrate it, but it has finally achieved it with Alexa+although it implies a loss of privacy as can be collected in the email sent to the customers of their smart speakers.
The Amazon Echo have transformed their own habitat as is home, and although not for the way the giant of online purchases wanted, since it has been distributing it in losses and with few benefit margins. Which has allowed it to become the Smart device preferred by millions To put a reminder or turn off the lights automatically at certain times.
And the Gen ai It can be precisely the solution to finally be able to monetize devices that have expanded as foam in hundreds of thousands of homes here in Spain and in the world. In an email sent by Amazon, the online purchase giant has reported that users will not be able to configure their devices so that Alexa processes everything locally and thus avoid sending voice recordings to Amazon servers.
It will be As of March 28 When all command told Alexa through the Echo speakers and smart screens to be sent to Amazon to be processed in the cloud. The reason to make this great change, said in the mail, is due to the fact that Alexa’s new capacities with generative functions depend on the processing power of the Amazon cloud.
Just one of Alexa +’s central functions will be his advanced ability to recognize who is already speaking that is known as Alexa Voice id. And to integrate this new experience the focused function for privacy for all Echo users will be eliminated, even those who are not going to pay for Alexa+.
The Echo Show 21 with the new Alexa+ interface
Omicrono
The mere idea that every voice command passes to Google servers brings to the memory of 25 million dollars in civil fines when revealed that it stored recordings of children’s interactions in 2023, or that in 2019 Bloomberg reported that Amazon listened to its employees in more than 1,000 audios during their work shifts.
And is that Amazon, according to Ars Technicahas closed the doors to certain experiences if Voice ID is not used as would be the ability to perform certain things such as sharing specific calendar events, user, Put reminders, play music And much more. If the user chooses that he does not want to save the voice reminders, an option that will be available, simply Voice ID will not work to almost leave the user choice if he wants to use his device as he has been doing.
Amazon is doing it well complicated for Alexa+ subscription that will open the doors to another very interesting experience, but to take the user’s privacy ahead and you can record everything that says to the echo.