Netflix now offers a new experience, with a simpler and easier design to use, but also with new functions that add to the latest trends in the technological sector. Both the Netflix app for smart televisions and IOS and Android will receive changes, although some will be exclusive to certain platforms, at least for the moment.
To begin with, Netflix’s experience on the TV has received a complete face washing, with a change in the interface that aims to facilitate the access and use of all its functions. One of the biggest differences, and a good example of the new design philosophy, is in the position of the search buttons and my list, which have traditionally been hidden in a sidebar; From now on, These buttons remain visible at the top From the screen at all times, even if we are browsing the interface.
In the same way, the interface has changed with the objective of facilitating the search for films and series that could interest us; It is evident that Netflix feels that users could be seeing more content, but that they are not doing it because the interface is not friendly enough. Hence another great novelty: The new labelsthat show related information that can motivate the user to see that content; The interesting thing is that, instead of simply showing data on content, such as gender or director, information is shown that does not necessarily appear in a synopsis.
For example, some of these labels inform us If the series will receive a second season soonor if the new season has just released, so we might be interested in seeing the first season now before it is released; This label is being used to promote the Wednesday series, whose second season is already official and will be released next August. Other labels reveal whether the content is especially popular, such as “number 1 in TV series”, or if they have received critics awards, as “Emmy Award winner.”
In the same way, Netflix’s recommendations have been improved, and on the home page will now show series and films that fit better with our “mood” and interests of the moment, according to the company.
New Netflix vertical video feed
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In addition to the APP for TVs, Netflix mobile apps have also received changes or will receive them soon. Maybe the most striking novelty is a New vertical videosclearly inspired by Tiktok, which will help us to discover new content. Like any vertical video app, this section will allow us to slide down to discover a new video, with Netflix series and movies; If one of these videos interests us, we can add the content easily to my list only to press a button.
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Netflix has also announced that it goes to the generative AI car, although for the moment, it has not announced films generated by AI as they have demonstrated tools such as Openai Sora or I see from Google. Instead, Netflix will start using generative in the search function; This will allow users to use natural phrases instead of the specific name of a film or a genre.
For example, the user can ask for “something fun and funny”, and the new search will show recommendations that fit that feeling. At the moment, this new search is available only in the optional beta phase, and only for iOS users, so the rest of the users will have to wait.
