For years, YouTube has only maintained thanks to the advertisements integrated into its platform; But that changed a couple of years ago, when his mother home, Google, began to be more needed with income.
That was the reason why YouTube stopped turning a blind eye to advertisement blockersand began to experiment with new measures that avoided the reproduction of videos if they detected a blocker.
In this way, an ‘arms race’ began, with Google by adopting new measures against advertisement blockers, and developers of these extensions and programs responding with new versions.
Now, Google has just given another important blow to advertisement blockers. In the last 48 hours, many users are complaining that Youver youtube can no longer play And you can only see a warning message.
The message states that Ads blockers violate YouTube service termsand denies the reproduction of the video until the user does one thing: either allows the ads on YouTube, or buy YouTube Premium.
Therefore, the only option to continue watching YouTube videos without paying is to allow the ads, either by turning off the blocker on the YouTube.com page, or adding the domain to the “White List”.
It is evident that Google is experimenting with new techniques to detect the presence of an advertisement blockersomething for which it has already been criticized in the past to possibly violate the privacy of users.
The message that appears with an advertisement blocker on YouTube
The free android
Google measures do not stay here; Recall that last year, the Chrome browser was updated with a new policy that especially affects the extensions that block content, either due to advertisements or privacy.
For users, this means having to choose between seeing ads and paying for YouTube Premium, the subscription that It costs 13.99 euros per month and that also offers access to exclusive functions and unlimited YouTube.
That is a price that many people are not willing to pay, and hence the use of blockers. Therefore, Google is testing a new subscription, Youtube premium lite, which is cheaper and blocks most ads.
Unfortunately, this cheap plan does not seem to be the perfect solution. Google is notifying Premium Lite users that They will start seeing more adsin videos that until now they did not have them.
Specifically, Premium Lite users in Germany and Thailand are now going to start seeing Ads in YouTube Shorts videosthat until now they were free of this discomfort with the cheap subscription.
The company justifies the change in which Premium Lite is still implementing; In fact, the new subscription is not yet available in Spain. As a result, some countries had no shorts in shorts, something that will change.
In short, Google is working so that Buy the most expensive premium subscription is the only way To completely end YouTube ads, something that will probably not be well among users.
