Just in the year Samsung already plans to launch a folding “cheap” mobile, Google takes and surprises everyone with brutal growth in folding sales in Europe. He PXEL 9 PRO FOLD It has become the favorite of many.
A mobile segment that It is still nichebut in which Samsung continues to dominate with its galaxy z fold and z flip that every year renews with news, although not as many as we would like.
In a new report from Counterpoint Researchyou can contemplate how the folding mobile market is stagnant. AND No matter the form factorbe folding type shell or one more similar to notebook like the galaxy z fold.
Folding mobiles have only grew 4 % year after year When the figures of the first financial quarter of the year are looked at, Q1 2025, compared to the same time strip of the previous year.
But he doesn’t mean that market is hitting a big change And in a slightly dramatic way for the interests of companies that have opted a lot and have been working in this type of mobile for some time.
Folding mobile sales in Europe
Samsung has lost 15 % in a single year of folding market share in Europe to move from 56 % to 41 %. Motorola grows to a second position and honor falls from 18 % to 13 % in the general market.
Oppo has also lost a lot to fall from 12 % to 4 %. So space has been left for new brands that push strong as Tecno, or that Xiaomi appears with 8 %.
The Clear winners have been the Google Pixel and the folding of techno so that both have 8 % of the market and grow from the 2 % that had last year. Tecno has grown 336 % year after year, while Google also has a very important figure: 265 % growth.
It is peculiar what both offer according to 9to5google. Tecno aims at the most affordable folding market in front of Samsung and other brands, while Google has been able to scratch share in the premium folding market.
Pixel 9 Pro fold of Google
Google has the pixel fold and pixel 9 pro fold, and it is The second the culprit of this great jump In sales and growth. And that is a folding that in the hardware moves away from the best specifications of the Galaxy Z Fold 6 or some that have impressed as the same Magic V3 honor with that thin thickness.
But in this type of mobile it seems that Users value software more o Personalized layer instead of specifications such as camera, screen resolution or if it is the thinnest folding in the world.
And it has to do with productivity, flexibility in apps and that experience that allows the mobile to transform into a small tablet to enjoy gaming or simply perform several tasks at the same time through Google apps for office apps.
