The launch of the Xiaomi Su7 meant an entire earthquake in the motor racing sector. A technology company had created its own electric car from scratch, and the most shocking of all is that it was really good.
Xiaomi’s strategy was completely opposite to that of another Chinese technology that had also made the jump, Huawei. Instead of reaching agreements with established manufacturers, Xiaomi designed and produced the car on his own.
Two opposite philosophies of two companies that had been competing in the smartphones market for years, and now meet face to face; It is not surprising that Sparks have already jumped.
The latest statements by Richard Yu, executive director of Huawei, during the opening speech of the Shenzhen Motor Show, have leaked in social networks (via CNEVPOST) and have raised the controversy.
Richard Yu mentioned “A company from another industry that, manufacturing only one car, has obtained mass sales”. Although he did not mention Xiaomi by name, it is evident that the description fits exactly with his great rival.
In that context, the following words are ‘spicy’, with Yu affirming that “although their products They are not so goodthey are already being sold as donuts. “Yu seems to infer that SU7 sales are not for their quality.
Marvel RC7, the model on which Huawei’s new car is probably based
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Specifically, YU states that this rival company “has strong marketing and brand capabilitiesso a single product can become a supervent “;” This is how it is today, “he seemed to complain.
Yu made reference to the fact that Huawei’s strategy to associate with existing brands has allowed him to offer a greater variety of vehicles based on the Harmonyos platform, from cheap models to Premium.
“Our products are better that yours in all aspects; Better quality, better experience, better performance. But we cannot sell as many as they do, not even a fraction of their sales. “
The reaction to the words of Richard Yu did not wait. Lu Weibing, president of Xiaomi, used his Weibo account to suggest that Yu had “Sink to the company” With these statements.
Weibing defended the Xiaomi model, stating that “The success of Xiaomi electric cars is the success of Xiaomi valuesits business model and its methodology “, and that” slander is, in itself, a form of admiration. “
That is an appointment of the Nobel Prize for Literature, Mo Yan, which was also repeated by the CEO of Xiaomi, Lei Jun, although it was subsequently eliminated in a subsequent edition of the publication in his Weibo account.
Xiaomi Su7 Ultra
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The Xiaomi electric car is a personal project by Lei Jun, inspired by Apple, and in which the company has invested billions of euros; But despite its success, SU7 is not yet giving benefits.
Lei Jun himself confirmed this week to investors that he expects the Xiaomi electric cars business Start to be profitable during the second half of 2025. It will also be then when the Xiaomi Yu7 is launched.
Meanwhile, Huawei continues to reach agreements with very popular manufacturers in China to launch versions of their cars with Harmonyos. Therefore, Huawei has no role in its design and development.
However, these cars are sold directly by Huawei, and in a very short time it has managed to offer a great variety, with five brands already: Aito, Luxeed, Stelato, Master and Shangjie.
It is inevitable that these two great Chinese manufacturers crash again in the electric cars sector, just as they continue to do in the smartphones. Consumers will be the great winners.
