Its ambitious bet goes through Maps

The impact of Google Maps on local trade in Spain is tremendous. The most obvious is seen in restaurants and small premises, but It is also appreciated in stores.

This application is capable of modify from visibility to the purchase decision of users. And, taking into account the number of people who use it, it is not something less.

In the current digital age, online visibility is as crucial as the physical location for any business. And in this panorama, Google Maps has transcended its original function of simple navigation tool.

It has become a fundamental pillar in the marketing strategy and the decision making of consumers. It is no longer only “how to get there”, but “where to go”.

Google Maps has transformed the way in which local businesses interact with their customers And how users use the application to discover new proposals, interact with owners, etc.

Visibility for small businesses

The most attractive thing for a person who has a small business is visibility. If people know you can buy you things. And Google Maps is also a showcase.

This is something that social networks have contributed a lotbut if you don’t sell online, what you want is to discover users who are physically close to you.

That is what a Google tool called company profile, a free google service that allows companies to manage their online presence.

Through it, the owner of a business can manage the address, care schedules, telephone number, and more, so that users can find their businesses when making local searches.

This service is integrated with Google Maps, allowing the business to appear in searches in this app, in addition to allowing greater integration with other sections. It has three key functions:

• Create and manage your profile: Control how the name appears, address, phone number, opening schedules, access to your website …
• Show photos and videos: In addition to the photos that customers upload, the owner of a business can show their own, something that helps a lot to visibility.
• Publish novelties and offers: Make customers look recurrently the profile of the place is easier if it is encouraged with offers, promotions …

The best thing is that most users already turn to Google Maps to search for information about a business, almost before going to Google.

But the latter would not be a problem because the Google Maps database is also integrated with Google, although the European Union puts certain limitations.

Reviews and reputation

The room of these sections is so important that we have to mention it apart: the reviews. Google Maps is one of the online giants of this type of comment, Valuations that users make of a site or service.

More and more people take into account the quality of the valuations and comments of others before buying something in one place.

The best thing is that Google Maps allows owners to respond to criticismsomething very necessary especially when they are unfair. But educated criticisms also serve to improve the business.

Since consumers trust the experiences of other users, a high number of positive reviews and a good average rating inspire confidence.

Besides, They serve as a selection element when you doubt between buying in several stores from the same area, or between choosing between several restaurants.

Impact on tourism

Although there are many locations that have a problem due to mass tourism, there are still destinations that value foreign visits.

This is something that happens in Spain with small villages, which perhaps have some monument or unique building that people want to visit.

Being able to locate stores or restaurants near easily in a little known area makes Google Maps a really useful app.

And this is especially important when we are looking for critical elements, such as a cashier, a pharmacy, or a gas station.

Located advertising

Business can use Maps for Geographically directed marketing campaigns. This is important because they do not spend money on showing people who are not going to buy in any case.

It is one of the biggest differences of this network with others, although platforms such as Facebook also allow it.

The key is that The person who is using Maps is much more likely to visit the area in which is the store or the place that a person who was using Facebook for another reason.

That Google Maps is a geolocation application and routes, designed for travelmakes the discovery part much more natural.

The future of local trade in Maps

There are also future trends that businesses can take advantage of. For example, the book directly from this app in a restaurant, or know what payment methods are usedIt is very practical.

Functions related to augmented reality are also being tested, which makes it even easier to locate a certain type of establishments when we are close.

It is even experienced with functions that allow us to see how a city was hundreds of years ago using this type of technology directly in our mobiles.