The Xiaomi Su7, the first electric car of the brand, has managed to attract attention throughout the planet, for an incredible performance/price ratio and for putting a lot of new technology within reach of the masses. Unfortunately, SU7 for now is only sold officially in China, but that is close to changing.
It is no secret that Xiaomi has great ambitions with its investment in electric cars, which go beyond a simple model and a single market; But he also knows that he runs the risk of covering too much, and that is why Lei Jun has been cautious during the first months of Su7, despite his great success. But little by little, Xiaomi’s CEO has opened to the possibility of A global launchor at least, in Europe.
However, launching a Chinese car in the European Union is not as simple as importing it; All vehicles must adapt to European regulations, which can lead to a series of modifications in addition to bureaucratic procedures. Therefore, Xiaomi is already working on founding a Research and Development Center (R&D) In Europe, although its exact location would not have been determined yet.
That Xiaomi is serious with his commitment to Europe is evident when we look at the names that will direct this new center. Instead of depending exclusively on Chinese personnel, Xiaomi has decided ‘hunt’ managers in manufacturers already establishedto use their great experience in the development of future launches for Europe and the global market.
As he has revealed ReutersXiaomi hired Rudolf Dittrich, a BMW manager who had been working for 15 years In the Bavarian brand and that even has experience in the competition, having been part of the Williams and Sauber of Formula 1 teams.
BMW has unintentionally become the main source of European executives of Xiaomi; Dusan Sarac, former BMW manager and what He was also in Rolls Royceupdated his LinkedIn profile to announce that he had joined the Xiaomi project. And Jannis Hellwig will be the senior engineer in performance and integration development, also from BMW.
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In spite of everything, BMW has not offered comments from this ‘escape’ of managers to which one of its great rivals in the future will be; Recall that BMW is precisely one of the German brands that have enjoyed the most successful in migration to the electric car, so it makes sense to Your employees are attractive to possible competitors.
At the moment, Xiaomi has officially confirmed that the new R&D center “It is in the planning process”and has not been able to give more details of its location, when it will be open, or the planned investment.
