We have a new queen in the wearable sector. Xiaomi is the best selling brand in the global marketsurpassing what until now was the unbeatable company, Apple, thanks to several launches in the last year.
This is the first time since mid -2021 that Xiaomi occupies the first position in distributed wearables; since then, Apple had dominated the market with iron hand Thanks to the great success of Apple Watch.
Canalys data now give Xiaomi as the winner of the first quarter of 2025, with 8.7 million distributed units worldwide; That represents a 44% growth compared to the same period of the previous year.
Apple has also grown, but not enough, just 5% compared to the previous year. The apple company obtained a “robust but conservative” result, with 7.6 million units distributed in the first three months of the year.
However, analysts warn that the situation can take another turnaround. This year the Tenth Anniversary of Apple Watchand important changes in the next model are expected, including a cheap Apple Watch.
Most distributed wearable brands in the first quarter of 2025
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It makes sense that Apple tries that strategy, since Xiaomi has won precisely for offering a wide variety of devices In all price ranges, according to Canals of Canals.
Analysts have also praised the new versions of the Mi Band and the Redmi Watch, which with their redesign and new functions for the low range, have offered a higher value for consumers.
Xiaomi Redmi Watch 5
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The Redmi Band 5, specifically, has been one of the products that “strong sales” that have facilitated the Xiaomi sorpasso. The integration of Xiaomi products into its ecosystem, with the strategy “Human X Car x Home”, also is to blame.
For its part, Huawei has managed to defend its third position in the market, despite the Great growth of Samsung, 74% Regarding the previous year. However, the Huawei Watch GT and FIT have obtained a growth of 36%.
Although Samsung’s growth has not translated into a better position, analysts have praised their dual strategy, for which the company has expanded its user base while maintaining its position as a premium manufacturer.
Finally, Garmin closes the top 5 of wearable manufacturers, with a small growth of 10% supported by the launch of its subscription service, Connect+. Apart from this, the growth of transition in the low range is remarkable.
According to a market study by Canalys, for consumers The price and battery are the most important factors When choosing a wearable; It is not surprising, therefore, that Xiaomi is being so successful.
