Xiaomi’s arrival in Spain in 2017 was the official arrival of A brand that was already present in many houses. It was not uncommon for before, even in homes where technology was not a priority, that some member had a mobile from this brand, even if it was imported through Chinese websites.
The company landed with mid -range models and Then it has expanded its portfolio with very cheap mobiles and others of ultra high range, They compete with the best in the market. But in addition to smartphones or tablets, Xiaomi is positioning itself as a reference in the small appliance.
The company already has for sale in Spain fans, lamps or scooters. But where the company is shines, it is in its kitchen devicesboth what are connected, as the air fryer or the rice, and the new ones that stand out for price and design, even if they are not intelligent.
A few days ago Xiaomi announced the arrival to our country of a toaster and a blender. The peculiar was that the color used was black, and not white as it was normal so far. But he also stressed that their products were not intelligent, they were not controlled by Xiaomi Home.
This has allowed him to lower his price and focus even more on construction quality. Thus, Xiaomi is positioning himself as A reference when buying any type of electrical apparatus for our kitchenand even our home, with products such as vacuum or televisions at a price much lower than its competition but with quality, at least, equally high.
Xiaomi shows the future of houses in the MWC with its connected ecosystem
Barcelona (Spain)
And it seems that the company will redouble its effort since in this 2025 it will also bring large appliances, such as refrigerators or washing machines, in addition to others that are expected, such as automatic coffee makers. That is what Borja Gómez-Carrillo declared, Country Manager of Xiaomi Iberia, in the V edition of the Spanish Economic Forum Wake Up, Spain!: “In China we have more products that we are bringing little by little to the market and I can confirm that In summer we are going to bring air conditioning already in the end of the year, refrigerators and washing machines“
And in Xiaomi they know that the price is a key factor in Spain. Daniel Desjarlais, director of Communication and Public Relations of Xiaomi International already remarked him in an interview in El Española stating that his “goal It is to offer better products than competition at lower price. That will remain in all our categories of products. “
It seems that Xiaomi’s bet on the house will be stronger than ever, even enhancing its ecosystem with their own stores, which will also open this year. The brand has a large enough recognition to position itself in this market, with much less competition than in mobile phones.
