Although Xiaomi’s car has been the main protagonist of the last year, we cannot forget that Xiaomi is not the only Chinese technological technological one that has gotten into the automobile sector. In fact, Huawei arrived before, although with a very different strategy that has its advantages and that is already paying fruit, as demonstrated by its last announcement.
Instead of doing as Xiaomi, and investing billions of euros in a very risky project and with great chances of failing, Huawei adopted a policy of Collaboration with already established manufacturers. In this way, Huawei can concentrate on what he knows best to do, develop his own intelligent platform, leaving the work of designing and manufacturing the car to an experienced company.
The last result of this strategy has already been announced: an alliance with the SAIC manufacturer to create a New brand dedicated exclusively to creating cheap electric cars. In this way, Huawei expands beyond the premium sector in which he has concentrated so far, offering something that his rivals, such as Xiaomi, are not even considering.
The new brand has the provisional name of Shangjie, although that will probably not be the final name; All Huawei brands have internal names with “JIE” termination, but their commercial name is different. For example, Aito identifies internally as Wenjie, and Luxeed as Zhijie. Shangjie will be released with its official name next April 10; It will be then when more details of the alliance are probably known and how will the first model of the brand be.
At the moment, the only thing that is clear is that Shangjie will offer cheaper electrical models than the rest of Huawei’s brands, so it is expected that it does not offer such a premium or advanced experience; However, it will continue to be Based on the Harmony Intelligent Mobility ecosystemwhich uses the Harmonyos operating system developed by Huawei to offer access to more technology in the car. Therefore, at least we should wait a big touch screen with Harmonyos and connection with the Android Auto style.
According to rumors, shared by CarnewschinaShangjie’s first model can be A medium to large SUVwhich is the type of car that is most successful in the global market in recent years. Therefore, it can be direct competence of the new Xiaomi Yu7, which belongs to the same sector. However, Shangjie SUV will be much cheaper, with a price planned between 150,000 and 200,000 Yuan, approximately 19,000 and 25,000 euros.
As has happened with other brands of Huawei, it is possible that the first Shangjie model is based on an existing model, and in fact, it is quite likely in such a cheap model, to save on design and production costs. The main candidate is the Marvel RC7, based on the SAIC platform but will be modified with the Integration of Harmonyos into the touch screens and Huawei’s architecture for intelligent and autonomous functions.
