Last month the Smartwatches sales market suffered a recession due to some factors such as the lack of innovation and the fall of Apple, but it has been this one that in the first quarter of mobile distribution figures has helped with its iPhone 16E to maintain the Growth in 3 % year -on -year.
Counterpoint has shared the data that the current scenario of the smartphones market draws complete Key market recovery in regions of Latin America, Asia-Pacific and the Middle East and Africa.
Mature markets such as North America, Europe and China have shown signs of fatigue after a recovery in 2024. Sales in January were very important, subsidies in China also and the moment of growth continued with the launch of the launch of the Galaxy S25 series and the new iPhone 16E.
The course suddenly changed especially at the end of the quarter due to the economic uncertainties that have departed from the United States and the rates imposed by the Donald Trump government. There is an important detail that has helped the first quarter not to be so bad, and it is due to the Iphone 16e appearance In an unexpected launch window that has allowed Apple to reach number one in Q1 2025 for the first time.
Apple registered a two -digit growth in regions such as Japan, India, the Middle East and Africa as well as in Southeast Asia. Samsung followed Apple with 18 % market share Thanks to the S25 series and the new Galaxy A56 soon. Samsung’s sales grew at both figures in March and were propelled by the Ultra model that has been the one that has helped in their sales.
World Smartphones sales figures in Q1 2025 by Counterpoint Research Market Pulse Early Look
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And although Xiaomi has continued with the great moment he is living, The big surprise has been alivethe Top Five brand with more growth, which has reached fourth place thanks to its exhibition in the Chinese market and its expansion in emerging markets. Oppo goes to fifth place.
Honor, Huawei and Motorola continue to grow rapidly and are providing hard competition worldwide. Huawei has taken over China in the first quarter in sales, and Honor and Motorola are showing great growth in multiple markets.
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Counterpoint It maintains that after the decline of the market in 2023, it has shown constant growth thanks to macroeconomic conditions since Mobiles have become an essential productbut economic uncertainties can generate consumers to postpone the purchase of new devices and negatively impact the market.
The proliferation of generative artificial intelligence And of the folding mobiles will continue, but the manufacturers must look closely at the real demand of this type of new experiences, either from the software or that of a new format that could be more demanded if Apple finally decides to launch its folding. 2025 It seems that it will be the year in which the market will show a decline according to Counterpoint.
