The streaming sector has completely embraced the payment subscription model with advertisements. Since Netflix presented the plan with ads in Spain, all its rivals have climbed into the car, in many cases accompanied by price increases for users who do not want to see any type of advertising. Therefore, it is understandable that Spotify’s last rumor has expanded so much that many people are starting to think that it is real.
In recent weeks, social networks and forums such as Reddit have been filled with users who believe the PREMIUM Spotify rumor with ads; And it is difficult to blame them, taking into account the history of the company of recent years, which has had no qualms about changing direction as the wind blew. For example, some have been waiting for Spotify Hifi for almost four years, the version with high definition music, which has stayed in the bedroom while the company focused on other aspects such as the podcast or video.
In fact, the Rumor of Spotify Premium with ads was born in part thanks to Spotify Hifi. Last November, Daniel EK, CEO of Spotify, finally promised that Hifi was on his way, although he could not give a specific date; But he also confirmed that the new subscription was going to be more expensive than the current ones, unlike rivals such as Apple Music that offer HD sound without extra cost. In return, in addition to the superior quality sound, EK promised several “advantages”without clearing exactly what he meant.
That already lit the alarms of some users, but the coup of grace has had a ‘bug’. Last March, Spotify confirmed that Some users were receiving ads even if they had a premium account; Unfortunately, it was two different “bugs”, so the company’s engineers did not realize that the problem persisted when they solved one. At least, Spotify said I was working to eliminate the failure once and for all.
However, many people are suspecting that is really a “bug”and that in reality, Spotify is experiencing to put ads in the premium accounts. Not surprisingly, that is a tactic that many technological companies follow, applying the changes first to a small amount of accounts to see if they generate controversy or if they are accepted. For users who already believed that Spotify was going to make their premium account worse, this seemed to confirm.
Finally, the situation has become so worrying that Spotify has had to go out and publicly confirm that This rumor is false. In a message in your Official account in X (Antique Twitter), the company has promised that Spotify Premium “is and will remain without advertisements.” The fact that Spotify had to deal publicly with this rumor demonstrates to what extent it has spread.
From this public statement, we can conclude that Spotify Premium will not have adsat least for now. Spotify would not be the first technological company to break a similar public promise, but for now, it makes no sense. The real issue is what will happen when Spotify Hifi arrives, and how this announcement affects the new subscription.
