At the end of last year, Match Group, which has the most popular appointment apps, announced that it would increase the investment in AI with new products that it would launch throughout this year, specifically in the month of March. In the imminent quarter, Tinder’s idea is to launch a series of functions based on AI To discover possible candidates and make ‘match’.
Tinder has been suffering The restlessness On the part of many who have gone from enjoying an experience of ‘swipes’ as something natural and spontaneous to give Bruces in the face of the process of knowing a person almost as if they were ‘working’.
Tinder’s goal is now Offer an alternative to the ‘swipes’ That they have been the basis of this type of apps, either one to the left to give I do not like or one to the right to approve the profile that the application shows to the user.
And his proposal is an AI that is responsible for making recommendations of possible candidates that really fit the interests and predilections of users. Gary Swidler, CFO of Match Group, told investors that the new ‘matches’ function that will offer users will be another experience other than the ‘swipes’ to meet their half orange.
Of course, it has made it very clear that this new Tinder system based on AI would be a complement to the ‘swipes’, and Not a substitute. Swidler has also stated: “We want a significant number of users to try this new function and give it a chance. We also want to see an improvement in the quality of the ‘matches’.”
The appointment app has different alternatives to find a person according to what the user looks for, but the last action is always a ‘like’ with that gesture so inherent to the use of this type of applications, so this new system of recommendations based on artificial intelligence could open the door to another experience far from the ‘swipes’ according to Techcrunch.
The company has admitted that the global growth of users was still in decline. Just in October the monthly active users of Tinder 10 % compared to last year. And the same goes for the direct revenues that were expected to pass from the 480 million dollars to stay in the 476 million.
The free android
The ‘toxic’ environment that has been generated, concerns about safety and privacy, Excessive monetization of the appand what really was an illusion of many possibilities to the pure and bloody reality of a few matches, It has not helped Tinder as other apps remain in time with the same use figures for a few years ago.
