Xiaomi has done it again. Despite being a niche vehicle, aimed at the most enthusiastic drivers and who are able to handle their 1,500 horses, more units of the Xiaomi Su7 ultra have already been reserved than the company expected to produce throughout 2025. The first of these units have already ended in the hands of the lucky ones who were in a hurry in the reserve; But unfortunately, not everything is good news for these drivers.
And it is that the Xiaomi Su7 Ultra seems to have become the objective of thieves; Or rather, one of his pieces. Instead of stealing the car, with all the risk that this entails, one of the components of the new model is calling the attention of criminals looking for a quick and simple benefit: The new SU7 ultra badge, which contains 24 carat gold.
Indeed, we talk about the emblem that appears in the front of the car, in the hood, with the recognizable icon “mi” That Xiaomi has been using in all its products for years, from smartphones to tablets, through the internet devices of things and now, also cars. Xiaomi stands out for not having created a new independent brand for its cars, to encourage synergy with the rest of its products.
During the Xiaomi Su7 Ultra launch event, the Xiaomi CEO, Lei Jun, announced a “detail” for the first buyers of the new model to appreciate their support for the company.
The first units of SU7 Ultra are from a special edition that include a flagship manufactured with 24 carat gold; However, Lei Jun was quick to clarify that It is only a gold bath in certain parts such as the letters “mi” and that the badge is not of solid gold.
An ultra xiaomi su7 without badge (left) and the badge in question (Der)
The free android
In fact, a Chinese Internet user decided to see first hand how much gold was giving away Xiaomi with each sale, melting the badge of his new car. However, in the process he obtained Only 0.3 grams of gold, which with current prices equals only 26.44 euros. Therefore, the CEO considered that “it is not worth violating the law for that amount of gold”, since in practice it is only a thin layer. But I couldn’t be more wrong.
The free android
Barcelona
The first cases of the robberies of SU7 Ultra have already been made public in China, as they collect in Carnewschinawith the owners finding their new car without the frontal emblem. A look at second -hand sales platforms tells us that it is a relatively common phenomenon, with several badges already for sale with prices that reach up to 1,900 yuan, approximately 240 euros to the current change. However, it is very likely that not all of these badges will be stolen and that there are already false copies, as demonstrated by the fact that some have much lower prices.
And perhaps in Xiaomi they have underestimated the phenomenon that SU7 has raised among brand fans and cars in general. The amount of gold of the badge may be small, but the fact that it is being sold without melting tells us that there may be demand simply because it is a limited edition object of the company. Yes, surely there are thieves who intend to melt them, but it is more likely that these badges will end up in the homes of collectors and enthusiasts.
